Coach Resale Market Intelligence
Comprehensive analysis of Coach's secondary market performance across leading resale platforms
Data from Vestiaire Collective, Farfetch & TheRealReal • 27,098 listings analyzed
Founded
1941
Market Position
Accessible Luxury
Coverage
Global Resale
Data Points
27,098 Listings
$218
Avg Sold Price
15,334
Items Sold
28
Days to Sell
56.6%
Sell-Through
6-Month Price Trend Analysis
Stable pricing range of $213 - $222 demonstrates consistent market demand
Resale Market Performance Score
73
Strong Performer
Exceptional Liquidity
28-day average sell time significantly outperforms luxury competitors in the resale market
Strong Conversion Rate
56.6% sell-through across 27,098 listings demonstrates consistent consumer demand
Accessible Luxury Pricing
$218 average price point enables broad market reach while maintaining brand value
Material Diversity Advantage
From canvas ($119) to calfskin ($264) shows market acceptance across all segments
International Premium Opportunity
Europe (+57%) and Asia (+38%) demonstrate significant luxury positioning potential
Platform Diversification Risk
Heavy concentration on two platforms creates potential strategic vulnerability
Platform Performance Analysis
| Platform | Volume | Market Share | Avg Price | vs Market | Total GMV |
|---|---|---|---|---|---|
| Vestiaire Collective | 10,215 | 66.6% | $244 | +12% | $2.49M |
| TheRealReal | 5,117 | 33.4% | $166 | -24% | $853K |
| Farfetch | 2 | 0.01% | $389 | +78% | $778 |
Color Performance Analysis
| Color | Volume | Avg Price | Premium |
|---|---|---|---|
| White | 879 | $246 | +13% |
| Neutrals | 972 | $234 | +7% |
| Brown | 3,045 | $221 | +2% |
| Black | 3,840 | $217 | 0% |
| Red | 1,053 | $206 | -6% |
Size Performance Analysis
| Size | Volume | Avg Price | Premium |
|---|---|---|---|
| Large | 954 | $244 | +12% |
| Small | 5,874 | $193 | -11% |
| Medium | 2,060 | $191 | -13% |
Material Premium Analysis
| Material | Volume | Avg Price | Premium | Market Share |
|---|---|---|---|---|
| Calfskin | 341 | $264 | +21% | 2.3% |
| Suede | 1,082 | $249 | +14% | 7.3% |
| General Leather | 11,028 | $220 | +1% | 74.1% |
| Cloth | 1,170 | $216 | -1% | 7.9% |
| Patent Leather | 397 | $155 | -29% | 2.7% |
| Canvas | 292 | $119 | -45% | 2.0% |
Geographic Market Distribution
North America
58.1%
8,910 sales
$184 avg price
$184 avg price
Europe
22.0%
3,366 sales
$288 avg (+57%)
$288 avg (+57%)
Asia
16.9%
2,591 sales
$254 avg (+38%)
$254 avg (+38%)
Oceania
3.0%
463 sales
$168 avg (-23%)
$168 avg (-23%)
Condition Impact Analysis
Brand New
$290
+33% Premium
2,733 sales (20.0%)
Very Good
$240
+10% Premium
3,890 sales (28.4%)
Used Excellent
$193
-11% Discount
3,277 sales (23.9%)
Used Good
$163
-25% Discount
3,088 sales (22.6%)
Used Fair
$146
-33% Discount
696 sales (5.1%)