Market Observations

• The Hermes Kelly maintains strong demand with 3,065 items sold at an average price of £12,611.
• Pricing has shown resilience with a 5.4% increase over the past 6 months, with peak prices in April 2025.
• Condition significantly impacts value, with Brand New items commanding a 36% premium over the average.
• Multicolour, Beige and White are the most valuable colors, selling for 23-36% above average.
• Black and Green Kelly bags sell the fastest at around 143 days, while White takes 255 days on average.
• Denim versions command the highest premium (+45%), while leather remains the standard baseline material.
• United Kingdom represents the highest value market with average prices of £16,246, 29% above global average.

Recommendations for Sellers

• Focus on sourcing Brand New or Excellent condition items for optimal sell-through rates.
• Prioritize black Kelly bags for fastest turnover, with an average of 143 days to sell.
• Multicolour, Beige and White variants offer the highest price potential despite longer selling times.
• Consider the United Kingdom market for premium Kelly bags, with prices 29% higher than global average.
• Avoid Fabric material which sells for significantly below average prices (-37%).
• For value retention, focus on limited editions and rare color combinations.
• Monitor monthly price trends to optimize listing timing - current data shows April prices peaked at £12,956.

Global Market Share (GMV)

Top Countries by Average Sold Price